Great article in ABCNEWS.com today on "Huge Demographic Virtually Invisible in Media Wants to be Seen"
It features really good info and perspectives from Nadine Vogel, a consultant on employment and marketing to consumers with disabilities, National Org. on Disabilities's Lawrence Carter Long and myself
representing PhotoAbility,net.
It was very exciting to see that the editors choose to make us (and my picture) the TOP story on the home page for the day! We are still as of this writing top story under Health and Business sections. I was actually very surprised the story got top billing. Been a great day.
Obviously I am betting on and investing my entire life into making an impact in this area..via my company, but I wonder how long and how much more we need to sell this concept before it really takes off and becomes the "norm".
here is an excerpt: from Vogel: "The assumption is the segment doesn't have money, that the segment doesn't have the same interests--such as maybe going on vacation--and then what we hear often as well from companies is, 'Well, if I do it 'wrong,' I'll get sued or I'll get in trouble so we'll just avoid it. It's easier,'" Vogel said.
"Disability doesn't discriminate," she said. "It hits all income levels, all nationalities, all races. We tend to separate it, but you can't."
Vogel said businesses are not capitalizing on a demographic that very much wants to be treated like any other.
"People with disabilities are not a cause," Vogel said. "Say it like it is. This is a market that spends money and you want their business. Nobody is going to be offended by that. People with disabilities and their families want to be seen as contributing members of society, just like anyone else."
http://abcnews.go.com/Business/disab...9#.UaaH5kBJ6NO
It features really good info and perspectives from Nadine Vogel, a consultant on employment and marketing to consumers with disabilities, National Org. on Disabilities's Lawrence Carter Long and myself
representing PhotoAbility,net.It was very exciting to see that the editors choose to make us (and my picture) the TOP story on the home page for the day! We are still as of this writing top story under Health and Business sections. I was actually very surprised the story got top billing. Been a great day.
Obviously I am betting on and investing my entire life into making an impact in this area..via my company, but I wonder how long and how much more we need to sell this concept before it really takes off and becomes the "norm".
here is an excerpt: from Vogel: "The assumption is the segment doesn't have money, that the segment doesn't have the same interests--such as maybe going on vacation--and then what we hear often as well from companies is, 'Well, if I do it 'wrong,' I'll get sued or I'll get in trouble so we'll just avoid it. It's easier,'" Vogel said.
"Disability doesn't discriminate," she said. "It hits all income levels, all nationalities, all races. We tend to separate it, but you can't."
Vogel said businesses are not capitalizing on a demographic that very much wants to be treated like any other.
"People with disabilities are not a cause," Vogel said. "Say it like it is. This is a market that spends money and you want their business. Nobody is going to be offended by that. People with disabilities and their families want to be seen as contributing members of society, just like anyone else."
http://abcnews.go.com/Business/disab...9#.UaaH5kBJ6NO
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