Marketing products for FMCG & FMHG companies
- Herbal medicines, Anti-oxidants etc.,
- Base for various system of medicinal products including allopathy to enhance the curative properties of that drug and reducing side effects of the drug ( Adjuvant).
- Aspirin with Amber reduces peptic ulcer.
- Reduction of adversity by mixing BHT & BHA in cooking oil in different forms either as an vitamin capsule or Health drink or even adding the base to oil .
- Anti-oxidant base for various Food products, Energy Drinks, Alcohol flavoured drinks, Chocklate / Toffee for energy and Memory, Anti-oxidant Teas,
- Skin care expensive Soaps base and skin care ointments for better skin and fairness.
- Base for Multipurpose herbal oil for skin and Hair..
- Base / combination in foods for Companies involved in production of food for public distribution for economically weaker section sponsored by Governments Helath care Medicines Antioxidant Capsules.
- For Large volume distribution of prasadams by various religion temples / organisations as gods gift to be produced with Amber Base which is complete vegetarian but reduces toxins produced by adulterated or ill featured raw materials and also enhancing the Anti-oxidant values and a solution to commonly instigating peptic ulcer.
- Ready to eat food packets using Amber Base can be a novel anti-oxidant enriched product.
- A capsule for People working in remote and most dangerous places of deserts and Frozen places to enhance there day to day normal activity.
- Boon for people serving the country under Army , Navy and Air force working in most non liveable surroundings due to dangerous nature situation to increase there anti-oxidant activity and immunity of body and to work close to normal condition.
Past Experience & Advantages from Care & Cure:
The founder of Care & Cure Herbs Ltd is a multifaceted person in the field of business for the past 28 years. The perfection is the ultimate task.
Care & Cure initially started marketing its own products with its own marketing and distribution team in various states. Care & Cure had used various advertising agencies like R.K Swamy, Lowe Lintas and professionally well known marketing experts. Over a period of years we found the concentration and main focus was shifting from constant research work and further invention study of it’s old formulations and found us shifting from change of route from it’s vision and mission. This changed the strategy to ban the self marketing and distribution systems and concentrate only on re-invention of its formulations.
This paradigm shift motivated the first Tie-up with Amrutanjan to market it’s invention under the brand Amrutanjan’s AGNI. After 1996 Care & cure concentrates the marketing of its invention only through large FMCG, FMHG companies.
Care & Cure’s past wide knowledge and experience made it well aware of the complete working system of :
- Marketing Strategy including Invention of novel marketing strategy.
- Distribution and evolving timely concepts.
- Handling large Advertising agency, reducing various costs, evolving the right concept and even main concept of various designs, creation of powerful Add films, Evolving of highest publicity under the cost of planned advertising - is an in house area of knowledge.
The Entire package with the above working knowledge and experience for creating a quality unique product will be the basic requirement for success of a product.
Innovation:
We at Care & Cure Herbs have re-invented the age old formulation and designed some formulations based on some unique theory and raw materials. All our formulations are Amber base – a wonderful ingredient. Today we have evolved various poly formulations / products. We work on unique model under Herbal system.
Herbal Study in General: Innumerable study has been conducted and documented by 100’s of research students and scholars in proving the efficacy of a herb or a poly formulation. For example a University – Molecular Biology / Bio-chemistry department takes at lest 10 students every year and each student is suppose to complete a project to complete there course / doctorate. Apart from that there are many post graduate students take up a herb and analyse. Further all the students who have completed there course, still go ahead and conduct study on herbs while working in a university or for an organization. India is suppose to have 7000 herbs in there chest. So till now, for the past so many decades, every herb or a combination of herbs have been studied many times and analysed its different prospects. Since the availability of 1000’s of formulations readily, every manufacturer just with machines can start producing products to be rolled out in the market.
The question is will that product will be unique , effective and highest revenue generator or will it be a product that does not require constant promotion with doctors to generate sales. Will it be a product where customer will source the product for its exceptional results. Even the large organisations in India were generating sucees and most of the revenue generation from only one product and they were not able to create many products .
The rationale behind this fact is because there are only handfuls of few formulations which do exceptionally well as a curative drug. This may be due to the sole exceptional invention by the founder of the company or passed to him by elders and also following exceptional working system by the manufacturer and Research Company who source the right herb from right place and using of proper manufacturing technique and more particularly a combination of unique Anupanam, which carries the medicine to every organ of the human body.
Care & cure ‘s Innovation is re-inventing a anupanam, passed on to them and working with today’s scientific community in creating the most acceptable manufacturing system at the same time not forgoing the old manufacturing technique and also followed by research and toxicological studies, The invention is so unique it is absolute safe which can be administered from a baby to the oldest human being and also becomes a base from medicines to food to skin care for every living being in this world. The invention is so unique that it can be a innovative product for every living human being in the world for betterment of there safe living.
Antioxidants and network antioxidants:
Antioxidants are produced by the body and that occur naturally in many foods. Antioxidants work together in the body to maintain our health and vigor well into the late decades of life. They do this by protecting us from damage caused by free radicals, which can injure healthy cells and tissues. The body produces free radicals in the normal course of energy production, but there are also substances in our surrounding environment—certain chemicals, smoke, pollutants, solar radiation—that trigger the production of free radicals. Don’t underestimate the threat free radicals pose to our health and well-being. Scientists now believe that free radicals are causal factors in nearly every known disease, from heart disease to arthritis to cancer to cataracts. In fact, free radicals are a major culprit in the aging process itself. By controlling free radicals, antioxidants can make the difference between life and death, as well as influence how fast and how well we age.
Until recently, scientists believed that each antioxidant worked separately in the body, independently of the others. We now know this isn’t true—. I refer to this interplay as the antioxidant network and I refer to the chemical players as the network antioxidants. These special network antioxidants work together in our bodies to strengthen us and protect us from disease.
Although there are literally hundreds of antioxidants, only few appear to be network antioxidants: but levels of these antioxidants decline as we age. vitamin E promotes health. Vitamin E can protect us from such diseases as Alzheimer’s disease, heart disease, and several common types of cancer. Some non network antioxidants and even some substances that are not antioxidants can enhance the effectiveness of one or more network antioxidants. These include members of the flavonoid family, a group of several thousand photochemical (plant based chemicals). There are fifty different common flavonoid compounds found in fruits, vegetables, and beverages, resins including green tea and red wine. Selenium, a mineral that strengthens the network antioxidants.
Scientists all over the world are investigating the role of antioxidants in extending life and preventing disease. For example: Are you getting sick more often than you used to? As we age, immune function declines, making us vulnerable to disease. Tufts University researchers have found that antioxidants can rejuvenate an aging immune system. Do you think that you have bad genes? Many of us inherit the tendency to develop cancer and other diseases. The good news is that antioxidants can “turn off” these bad genes and greatly reduce our risk of developing hereditary diseases. Do you feel that you’re not as sharp as you used to be? Numerous studies suggest that antioxidants can prevent and perhaps even reverse age-related memory loss and mental problems. Do you wake up with aches and pains? Antioxidants can relieve the symptoms of arthritis and other inflammatory conditions.
Can you get enough antioxidant protection from food alone? For example, 500 I.U. of vitamin E daily. In order to get 500 I.U. of vitamin E from food alone, you would have to eat more than 100 pounds of broiled liver or 125 tablespoons of peanut oil—or you could take a vitamin E supplement, People who take even one antioxidant supplement daily can significantly reduce their risk of heart disease and prostate cancer. Can you imagine the benefits that result from supplementing the entire antioxidant network? We now have the power to prevent and perhaps even eradicate many of the degenerative diseases that were once considered an inevitable part of aging.
We at Care & Cure specialised in creating a unique most powerful Anupanam, loaded with special network antioxidants which is universal to any disease condition. It is this Anupanam which is responsible for its excellent curative properties, when enriched with herbs which cure that disease condition.
AMBER ANUPANAM :
Care & Cure arrived at a therapy based on Amber, which we call it as AMBER ANUPANAM /POLY FORMULTION BASE THERAPY, which involves a most elaborate process of over a period of 45 days , millions of grinding operations on Amber with many herb extracts/ decoctions combined with Resin therapy, For medicines to be very effective the inorganic substances are to be brought to their atomic form and ionic form. Today, We have on hand just a few of these worksThe processed Amber with Enriched Ashwagnadha – A process involving Ashwagandha with various herbal decoction, Shalamisri, Roomimastagi, all known for its unique curative properties, is called AMBER POLY FORMULATION BASE THERAPY. The above process and treatment therapy is our closed guarded secret. These unique treatment therapy and process involved is our innovation. The Amber Anupanam is a safest formulation and can be administered from a baby to the oldest human and even the most affected human being with a disease condition for betterment of life .
This anupanam have been put under study for it’s toxic effect on various organs. In first place it is studied that if the anupanm is present in that particular organ like Liver, Heart, Kidney, Brain etc., on administration, It is very important that the drug should combine with blood and reach all these organs instead of existing directly. This is first and foremost point. Then it is studied that if there is any damage or is there any possibility of any damage due to intake of the Anupanam. Then what is its effect on that particular organ. Is there any positive effect and if there is any chance for damage, does this poly formulation acts as a curative for that disease condition. On finding the positive effect on various disease conditions are listed where the Anupanam has a positive curative effect.